the linesCreative studio
The complete Content Strategy Planner
A little clarity.
A plan of your own.
Turn scattered content ideas into a strategy you can return to. A 44-page workbook for freelancers and small business owners, bringing all three Planner parts together.
Digital workbook · All three parts
Start with your brand.
Build from there.
Work through your brand foundations, develop your messaging and decide what your content needs to do next.
Opens the Linktree shop. Choose “Download FULL Content Strategy Planner”. This is a digital product.
Inside the workbook
Three stages.
One clearer direction.
01 / Brand foundations
Know what
you stand for.
Explore your mission, vision, values, unique selling points, brand personality, tone of voice and ideal client. Give your content a foundation before deciding what to post.
02 / Messaging framework
Find the thread
in your message.
Work through nine targeted exercises to shape your messaging framework and bring more intention to how you communicate your business.
03 / Your next 90 days
Give your ideas
a next step.
Set content goals, audit your performance and create a 90-day action plan. Bring your thinking together into something you can act on.
Make it your own
Your business.
Your pace.
You do not need perfect answers to begin. Work through one section, reflect on what feels right for your business, and return to your notes as your plans develop.
Read the content strategy guide ↗Before you buy
A few useful
answers.
Who is the Planner for?
Freelancers and small business owners who want to clarify their brand and take a more deliberate approach to their content. You bring the knowledge of your business; the workbook gives you prompts to organise it.
Should I buy the full workbook or individual parts?
The complete Planner is £10 for all three parts. Individual parts are £5 each if you only want to focus on one stage. You do not need to buy the separate parts as well as the full workbook.
Does this include content written for my business?
No. This is a workbook to guide your own thinking and planning. For writing support, get in touch with Danica to discuss your project.
Where do I buy it?
Use the button to visit the Linktree shop and select “Download FULL Content Strategy Planner”. Review the product details and complete your purchase there.
What if I have a question?
Email hello@betweenthelinescreative.co.uk with the product name and your question.
From ideas to intention
Give your content
a place to begin.
The complete Content Strategy Planner · £10