the linesCreative studio
Content tools & thoughtful words
Your story.
Well told.
Content planning tools, website copy templates and writing support to help you find your voice—and put it into words.
The resource shelf
Less blank page.
More direction.
Small, practical steps towards content that sounds like you. Start with a workbook, a template or a little free guidance.
One workbook
Start here · Digital workbook
The complete
Content Strategy Planner
Bring your brand, messaging and next steps together in one place. A 44-page workbook for freelancers and small business owners building their content strategy.
- 01 Define your brand foundations
- 02 Shape your messaging framework
- 03 Review your content and plan your next 90 days
Take a closer look at the Planner →
Opens the product shop on Linktree. Choose “Download FULL Content Strategy Planner”.
One step at a time
The individual
Planner chapters
Prefer to work on one area first? Choose brand foundations, your messaging framework, or content goals and your 90-day action plan.
Which part should I choose?
Part 1: mission, values, voice and ideal client.
Part 2: your messaging framework.
Part 3: performance review, goals and a 90-day plan.
For your next website draft
The Website
Copy Kit
Give your website words a starting point. Fill-in-the-blank templates to help you explain your business in your own voice.
View the current product details in the Linktree shop.
A little help to get started
Your next chapter
can start here.
Explore the free Content Marketing Guide for an introduction to creating content with more purpose.
Open the free guide
Meet the writer
Hi, I’m Danica.
Let’s find your voice.
I’m a content writer and PR specialist with five years of professional writing and content marketing experience.
Between the Lines Creative brings that experience into practical resources and thoughtful writing support. Whether you’re shaping your own content or looking for someone to write with you, I’m here to help make the words clearer.
My experience spans finance, insurance, skincare and fertility, alongside a personal love of fitness, lifestyle, travel and self-development.
When you need a helping hand
Good words.
Made together.
For the projects that need more than a template: research, a fresh perspective and a writer who gets to know your business.
01 / Copy & content
Words for
your business.
Website copy, articles, emails and thought leadership. Clear, carefully researched writing shaped around your message and audience.
Discuss a writing project ↗02 / Ongoing support
A writer
in your corner.
Regular content support with an agreed scope, a shared plan and a consistent voice. Start with a conversation about what you need.
Explore ongoing support ↗03 / UGC & brand stories
Content with
a human touch.
Explore my UGC portfolio and get in touch about content for your brand, with a particular interest in fitness, lifestyle and travel.
View the UGC portfolio ↗The journal
Between the work,
there’s a story.
Practical content guidance, personal essays and reflections on building a business. Explore an idea for your next step, or get to know the voice behind the resources.
A few useful answers
Before you
turn the page.
Who are the resources for?
Freelancers and small business owners who want more clarity in their content. The Planner starts with your brand and audience; the Copy Kit gives you website writing templates to adapt.
Where do I buy and download them?
The product buttons open Danica’s Linktree shop. Select the product you want and follow the checkout steps there. These are digital products, so nothing is posted to you.
Should I buy the full Planner or one part?
The full Planner includes all three parts for £10. Individual parts are £5 each if you want to focus on a particular stage. You do not need to purchase the individual parts as well as the full Planner.
Can you write the content for me?
Yes. Email Danica with your business, the writing you need and your preferred timeframe. She can discuss the brief and agree the scope and price before work starts.
I have a question about a purchase.
Email hello@betweenthelinescreative.co.uk with the product name and the issue you need help with.
Your next chapter
A clearer message.
A place to begin.
Pick up a resource and start at your own pace, or tell me what you’re working on.